PURE HAIR WELNESS WITHOUT CONCESSIONS


An exclusive line of professional hair cosmetics for hair and soul.

We all long for a moment of tranquility and harmony
to indulge with the best...
And the best is pure.
In what you eat
In what you do
and in everything around you.

CAREFULLY CRAFTED NATURAL PRODUCTS


Authorised So Pure salons follow a powerful philosophy that places these carefully crafted natural products throughout the salon experience.

From start to finish through the consultation, the cleanse, care, treatment and styling of your hair, a SO PURE qualified stylist is able to offer advice on diagnosing, applying and caring for your hair using products from across all 8 regimens of the SO PURE range.

8 REGIMENS TO CHOOSE FROM


CALMING - soothes hair & soul
COLOR CARE - preserves color treated hair
COOLING - refreshes hair & scalp
ENERGIZING - helps to prevent hair loss
EXFOLIATING - removes flakes & prevents new flaking
MOISTURIZING - moisturises & balances dry hair & scalp
MOROCCAN ARGAN OIL - oil treatment for smooth & shiny hair
STYLING - Style & reconstruct hair


LIQUID GOLD


All So Pure products are enriched with certified organic Argan Oil.
Better known as Morocco's liquid gold.
Argan Oil is suffused with vitamins and provides an excellent source of antioxidants.
The high concentration of Vitamins and Omega-6 moisturises hair and scalp to ensure extra protection.

FREE FROM:
Parabens
Sulfate
Ammonia
Artificial fragrance
Animal derived materials (vegan friendly)

LIQUID GOLD


All So Pure products are enriched with certified organic Argan Oil.
Better known as Morocco's liquid gold.
Argan Oil is suffused with vitamins and provides an excellent source of antioxidants.
The high concentration of Vitamins and Omega-6 moisturises hair and scalp to ensure extra protection.

FREE FROM:
Parabens
Sulfate
Ammonia
Artificial fragrance
Animal derived materials (vegan friendly)

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